Monday, November 24, 2008

Did anyone actually believe Tiger Woods drove a Buick?

Well, even if he did, he probably doesn't anymore. The car company announced that, effective at the end of the year, Eldrick was no longer going to be pitching cars for them; his seven million dollar-a-year deal was not being renewed. The car maker said talks had begun months ago and that it was a mutual decision between the company, who is looking to cut costs, and Woods, who is looking to spend more time with his family.

The fact that even guys like Tiger Woods are being laid off is just a sign of how bad times have gotten. Woods is a fantastic pitchman: he's young and cool enough to bring in the key 18-35 year-old demographic, but respectful, classy and talented enough to appeal to the 35+ groups where all the money lies.

This is just the latest in a series of signs that the slowing economy is starting to trickle it's way into the sports world. Just last week the LPGA announced that it was going to be scaling back in both the number of tournaments and the purse ammounts for the ones that remained.

I would just like to let Buick know, I am available for much cheaper.